You have not yet added any article to your bookmarks!
Join 10k+ people to get notified about new posts, news and tips.
Do not worry we don't spam!
Post by : Shakul
Korean cosmetic product distributor Landing International has struck an exclusive partnership with Military Prestige Marketing, a major U.S. military retail distributor, to supply selected K‑beauty brands to service members, their families, veterans and associated consumers across global bases.
Under the agreement, Landing International will serve as the exclusive distributor of chosen Korean beauty, fragrance, haircare and related products to Military Prestige Marketing, which operates in retail channels dedicated to the U.S. Armed Forces worldwide. With an estimated 10 million consumers across global military markets, the sector generates about $15 billion in annual sales and reflects strong loyalty and frequent shopping behavior among members of the military community.
The partnership will unfold in stages, starting with the selection of K‑beauty brands, followed by product launches, expansion of points of sale and trainings for retail staff on the diverse Korean beauty offerings. Landing International highlighted the strong potential in skincare, color makeup, fragrance and haircare segments for military retail channels.
Founded in 2013 and based in California, Landing International already distributes more than 1,000 products under 225 Korean beauty brands to major U.S. retailers such as Ulta Beauty, Target and Walmart. This new deal with Military Prestige Marketing — a company with over 30 years of experience and a significant share of the military beauty market — marks a strategic expansion of K‑beauty’s global reach.
Patrick Farley, President and CEO of Military Prestige Marketing, described K‑beauty as “one of the most important innovative engines in the global beauty industry,” saying the partnership positions the company for long‑term growth. Sarah Chung, CEO of Landing International, noted the strong consumer loyalty in U.S. military retail channels and the value this partnership brings in exposing military communities to high‑quality Korean beauty products.
PM Modi Pays Tribute to Mahatma Gandhi, Urges People to Support Khadi
PM Modi pays tribute to Mahatma Gandhi on Gandhi Jayanti and urges citizens to support Khadi and the
Amazon Seeks to Offload $8 Billion in Nvidia Chips to Investors
Amazon plans to move $8 billion in Nvidia chips to investors, using a new financing model to strengt
Samsung Raises Galaxy S26 Prices as Memory Chip Costs Rise
Samsung raises Galaxy S26 prices in South Korea as rising memory chip costs put pressure on smartpho
Lewis Hamilton Calls Singapore Grand Prix One of F1's Toughest Races
Lewis Hamilton discusses the demanding Singapore Grand Prix and brings Plus44 and Almave to Singapor
Denmark's Pandora Opens World's Largest Jewellery Factory in Vietnam
Pandora opens its largest jewellery factory in Vietnam, expanding global production, strengthening s
Gautam Gambhir Questions Batting-Friendly Pitches After India's Record ODI Chase
Gautam Gambhir questions batting-friendly ODI pitches after India’s record chase, calling for a bett
