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Post by : Badri Ariffin
In a transformative initiative poised to alter the entertainment sector, Netflix is preparing to purchase Warner Brothers Discovery for an astonishing $72 billion. This merger could integrate legendary franchises like Harry Potter, Game of Thrones, The Matrix, Lord of the Rings, and Looney Tunes into Netflix’s offerings, positioning it as an unmatched media giant.
This announcement has quickly attracted scrutiny from authorities and insiders alike. Former President Donald Trump expressed concerns, noting Netflix’s existing “very substantial market share” and highlighting potential issues if the two entities combine.
Since its inception in 1997 as a DVD rental service, Netflix has grown to dominate the global subscription streaming market. Acquiring Warner Bros would reinforce its leading role, broadening its access to a wealth of invaluable content and future blockbuster prospects.
Despite Netflix viewing this merger as a strategic enhancement for sustained success, worries about competition have surfaced. The Writers Guild of America has voiced that merging the top streaming service with a major rival might jeopardize employment, lower salaries, and limit content variety.
The potential merger is pending review from the US Justice Department’s antitrust division, which could intercede if the new combined market share appears excessive. Netflix CEO Ted Sarandos recognized that the announcement may catch investors off guard but reassured the deal's significance for the company's future.
As the acquisition progresses—expected to be finalized post-Warner Bros' business split in late 2026—the entertainment industry is watching closely. Analysts believe that upon approval, Netflix could gain unprecedented control over global streaming, fundamentally altering content creation, distribution, and consumer choice for years ahead.
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