Prosus shows interest in Mobile.de amid European auto market surge

Prosus Signals Interest in Mobile.de as European Used-Car Market Heats Up

Post by : Badri Ariffin

Investors are gathering around Mobile.de as its owners consider either a partial divestment or a public listing next year. Dutch tech investor Prosus has been named as an early interested party, highlighting intensifying competition in Europe’s online used-car classifieds space.

Germany’s top automotive marketplace, Mobile.de, is owned by private equity firms Permira and Blackstone after being acquired from Norway’s Adevinta in 2023. The platform is thought to be valued at up to €10 billion ($11.66 billion), prompting renewed bidding and IPO speculation.

People familiar with the matter say Prosus may pursue a bid through its classifieds unit OLX, joining other potential suitors such as EQT, Cinven and Apax. Although no formal auction or sale process has been launched, the market noise reflects Mobile.de’s strategic importance in Europe’s auto sector.

The move comes after Prosus bought French used-car site La Centrale for €1.1 billion, underscoring its European expansion strategy. Meanwhile, Permira and Blackstone have been reshaping Mobile.de’s footprint, already selling its Spanish arm to EQT and Austria’s Willhaben to a group of investors.

The flurry of interest highlights consolidation opportunities across Europe’s online auto market, even as an IPO appears to remain the principal route being considered for Mobile.de.

Nov. 6, 2025 6:02 p.m. 384

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