Post by : Badri Ariffin

In a bold move shaking up the U.S. broadcasting landscape, Sinclair Broadcast Group, the nation’s second-largest TV station owner, has proposed a full takeover of E.W. Scripps Co., offering $7 per share for stock it does not yet own. The proposal comes after Sinclair recently disclosed acquiring a 9.9% stake in Scripps.

Sinclair, which operates or provides services to 185 stations across 85 markets, aims to merge with Scripps, which itself runs over 60 stations in more than 40 markets. If the deal goes through, Scripps shareholders would hold around 12.7% of the combined company, signaling a major consolidation in U.S. local broadcasting.

Deal Details and Premium Offer

The offer includes $2.72 in cash and $4.28 in Sinclair stock per Scripps share. This price represents a remarkable 200% premium over Scripps’ 30-day average trading price before Sinclair began significant share purchases. Scripps shareholders can choose to receive all-cash or all-stock payment, subject to proration limits outlined in the offer.

The merger is projected to create a company with a market capitalization of approximately $2.9 billion and expected cost synergies of $325 million. Sinclair has expressed confidence that the transaction can proceed within current Federal Communications Commission (FCC) regulations, including the 39% national ownership cap, with limited divestitures.

Industry Context

This move comes amid broader consolidation trends in the U.S. TV industry. Nexstar Media Group, the country’s largest station owner with 201 stations, is moving to finalize its $6.2 billion purchase of Tegna, which operates 64 stations. Sinclair’s bid for Scripps highlights intensifying competition among media giants aiming to expand their reach and influence.

Sinclair CEO Chris Ripley emphasized that operations would remain meaningful in Cincinnati, Scripps’ base, and in Hunt Valley, Maryland, where Sinclair is headquartered. The combined company may retain the E.W. Scripps name or select a new corporate identity, according to Ripley.

Scripps has confirmed receipt of the unsolicited proposal and stated that its board will carefully review and evaluate the offer to determine the best path forward for shareholders, employees, and the communities it serves. A response from Scripps is expected by December 5, 2025.

Industry observers note that the proposed merger could reshape local media markets significantly, creating one of the largest station groups in the U.S. while potentially driving further consolidation in broadcasting.

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