Post by : Rameen Ariff

Financial literacy is no longer just about knowing how to save money or invest wisely. Today, it has become an essential tool for building strong communities and a stable economy. At the 14th International Government Communication Forum (IGCF 2025), UAE officials highlighted how educating people about finance can protect both individuals and society from economic risks.

The panel discussion, titled “Raising Financial Awareness for a Sustainable Tomorrow: How Can Government Communication Have an Impact on Society?”, was organized by the UAE Ministry of Finance. Senior leaders emphasized that clear communication, public education, and strong partnerships are critical to creating a financially aware society.

Financial Education Protects Citizens and the Economy

Azza Al Jasmi, Director of Government Communication at the UAE Ministry of Finance, explained that understanding finance is now crucial for everyone. She said that government communication must take the lead in educating people, helping them make informed decisions and protecting them from financial risks.

Al Jasmi highlighted recent initiatives like the corporate tax introduction, showing how partnerships between the government, chambers of commerce, and private companies ensure clear information reaches the public. Such collaborations help citizens understand financial changes and support long-term stability.

Partnerships Strengthen Economic Safety

Mohamed Shalo, Director of Communications and Strategic Partnerships at the UAE’s National Anti-Money Laundering Authority, stressed the importance of partnerships. He explained that while the UAE welcomes businesses and investors, there are risks from people trying to misuse the system.

To prevent this, more than 80 federal and local agencies, banks, gold traders, and research centers are working together. Shalo added that messages should be simple and clear, avoiding complicated financial terms so everyone can understand them.

He also highlighted challenges from digital technologies and AI, which can improve services but may also be misused. He suggested that universities consider courses in financial media to prepare students for the changing digital financial world.

Digital Awareness Changes Behavior

Husain Alteneiji, Director of Government Communication at Dubai’s Department of Finance, shared how digital campaigns have transformed public behavior. Programs like Month of Smart Pay, Day Without Service Centres, and Week of Payment via Technology encouraged citizens to adopt digital financial transactions.

Alteneiji noted that today, 97% of government financial transactions in Dubai are done digitally. These results show how public awareness campaigns can help people understand and use modern financial tools effectively.

Communication is Central to a Resilient Society

The IGCF 2025 highlighted that government communication is not just informative—it strengthens societal resilience. Simplifying information, engaging citizens, and teaching financial skills help protect communities and the economy.

The officials agreed that financial literacy is essential for sustainable growth. Education, partnerships, and digital tools together help prevent financial crimes and economic risks. By keeping citizens informed, governments ensure safer and stronger societies.

Lessons for a Better Financial Future

1. Education Must Keep Up – Governments need to constantly teach citizens about new financial rules, tools, and risks.

2. Partnerships Are Important – Collaboration between government, businesses, and research institutions ensures clear and accurate financial messages.

3. Digital Literacy Matters – Teaching people to use digital financial tools improves safety and efficiency.

4. Keep It Simple – Using plain language makes financial information understandable for everyone.

5. Preparedness Protects Society – Awareness and education are the first line of defense against financial problems and crimes.

The UAE’s panel discussion at IGCF 2025 shows that financial literacy is no longer optional—it is a necessity. Educating citizens, forming partnerships, and promoting digital awareness help people make smarter decisions and protect the economy.

By continuing these efforts, governments can create safer, more stable, and sustainable societies. The UAE sets an example of how communication, education, and cooperation can build financial resilience and ensure a brighter future for everyone.