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Post by : Maya Rahman
The much-anticipated BRIDGE Summit 2025 has commenced in Abu Dhabi, serving as a premier venue for key figures in media, sports, entertainment, and digital content. This summit aims to influence the trajectory of creative sectors and their impact on sustainable economic growth. In an era where technologies such as artificial intelligence, virtual reality, and digital platforms are transforming audience engagement in media, particularly sports, the timing couldn't be more crucial. The rise of esports also positions it as a significant global economic player.
Among the esteemed speakers is Fabrizio Romano, a well-known football-transfer journalist, showcasing the escalating power of sports media. Notable experts like Arsène Wenger, FIFA's Chief of Global Football Development, and retired Spanish footballer Gerard Piqué are offering valuable insights on advancements in sports and digital content strategies.
Making its inaugural presence outside East Asia, ChinaJoy, Asia's largest gaming exhibition, is participating in BRIDGE 2025. It presents 19 international developers featuring exclusive launches, cutting-edge platforms, and global collaboration opportunities. Discussions will center around competitive gaming and the substantial business ecosystem estimated at over $200 billion, incorporating game developers, investors, and creators alike.
The summit is set to delve into sophisticated technologies shaping media, including AI analytics, innovations in sports broadcasting, digital rights, fan-driven content, and interactive experiences. These discussions aim to enhance the commercial viability and global presence of creative sectors.
Covering an impressive area of over 1.65 million square feet, BRIDGE 2025 features seven thematic tracks encompassing media, technology, music, marketing, esports, and content production. With over 60,000 participants from 132 nations, 430 speakers, 1,200 executives, and more than 300 exhibitors, the summit promises more than 300 sessions and workshops, fostering collaboration, investment, and knowledge sharing, thus solidifying Abu Dhabi's status as a vital hub for the global creative economy.
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