Post by : Rameen Ariff

JioHotstar is all set to launch an exciting new reality series titled ‘Pitch To Get Rich’, combining fashion and entrepreneurship on a single platform. Produced by Dharmatic Entertainment and hosted by Karan Johar, the show aims to discover and promote India’s emerging fashion talent. Over eight episodes, 14 talented fashion founders from across the country will compete, showcasing their creative collections and business skills. The contestants will also vie for a funding pool of Rs. 40 crore, which could help turn their entrepreneurial dreams into reality.

The series promises glamour and excitement, featuring a star-studded panel of investors and guests. Bollywood icon Akshay Kumar and industrialist Navin Jindal will serve as the primary investors, while each episode will include appearances by celebrated stars such as Saif Ali Khan, Malaika Arora, Ananya Panday, Shibani Akhtar, Manish Malhotra, Sara Ali Khan, Tiger Shroff, and Manushi Chhillar. These appearances aim to blend entertainment with real business guidance, making the series appealing to a wide audience.

‘Pitch To Get Rich’ also focuses on inclusivity and aims to give designers from smaller towns a platform to showcase their work. Many young designers, despite having innovative ideas and the potential to build global brands, lack access to the resources and exposure required to succeed. Sanjay Nigam, Founder of the Fashion Entrepreneur Fund, emphasized the purpose of the show: “There is a huge gap. Youngsters are coming up with good, fresh designs, and they have the capability to become global brands. We are giving them fuel and showing their work to the world because the show is going to release globally.”

By combining mentorship, celebrity guidance, and a competitive platform, the show aims to democratize fashion entrepreneurship in India, allowing creative talent to thrive and reach international recognition. With its unique format and global release, ‘Pitch To Get Rich’ is set to become a major highlight in the entertainment and fashion industries, inspiring young designers and entrepreneurs across the country.

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