Post by : Saif Rahman

This Thanksgiving, online shopping in the United States is witnessing a remarkable uptick, despite economic uncertainties affecting families and businesses alike. According to Salesforce, online sales for Thanksgiving Day are predicted to rise by 6% from the previous year, totaling approximately $8.6 billion. This increase signals that American shoppers remain willing to spend, particularly when faced with significant discounts from retailers.

By 2 p.m. Eastern Time, shoppers had already spent $2.6 billion online, reflecting a 5.8% increase compared to the same time last year. Many consumers seem eager to take advantage of early holiday promotions, particularly given that prices on imported goods have escalated due to tariffs imposed by President Donald Trump. These tariffs heighten the pressure on both consumers and retailers, making discounts more appealing.

Thanksgiving and Black Friday are pivotal moments in the U.S. retail landscape, heralding the onset of the holiday shopping season—a crucial timeframe contributing nearly a third of annual profits for many retailers. Despite prevailing economic anxieties, shoppers are keenly interested in electronics, apparel, and gifts when they are discounted.

Retailers nationwide are reporting a solid demand for products. Best Buy has noted strong sales for its discounted laptops, computers, and smartphones. Clothing retailers like Gap and Abercrombie & Fitch are also seeing favorable responses to their holiday promotions. While many forecasts anticipated a lackluster holiday season, current promotions have emerged as a key factor sustaining sales.

Salesforce's global analysis reveals that robust online shopping trends aren't limited to the U.S.—they extend globally. By Thursday, worldwide spending reached $13.1 billion, with total global online sales projected to hit $36 billion by the end of Thanksgiving Day.

Traditionally, Black Friday is noted as the premier day for online shopping annually. Salesforce forecasts that global online sales on this day will reach $78 billion, with $18 billion generated from the United States alone. Retailers are bracing for soaring website traffic as millions rush to find the best deals.

While Thanksgiving Day sales are on an upswing, the overall growth in holiday spending for the season is projected to be slower. Salesforce had previously estimated that online holiday sales in the U.S. between November 1 and December 31 would only see a 2.1% increase, culminating in $288 billion—a decline from last year's growth of 4%. This slowdown mirrors broader economic challenges, yet the strong sales on Thanksgiving highlight that discounts potently drive consumer purchases.

This year’s preliminary figures indicate that American shoppers are adapting their purchasing patterns. Even amid low economic confidence, many tend to hold back until the holidays to secure the best deals. Retailers, aware of this trend, are providing deeper discounts in an effort to maintain sales levels during challenging economic conditions.

Thanksgiving 2025 emphasizes the resilience of the digital marketplace, and as Black Friday approaches, retailers are anticipating further increases in spending.

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