Post by : Badri Ariffin

Beyond Meat is back in the spotlight—this time not for its burgers, but for its breathtaking stock rally. In just four days, the plant-based meat company’s shares have surged more than 1,000%, marking one of the most dramatic comebacks on Wall Street this year.

The stock, which had nearly lost all its value since debuting six years ago, stunned markets as it jumped from under $1 to briefly cross $7 before paring gains. On Wednesday, it soared as much as 112% before closing down slightly around $3.60 after a volatile trading session.

From Struggles to Sudden Spotlight

Once hailed as the future of sustainable food, Beyond Meat has been battling falling sales and fading consumer interest. The company hasn’t posted a quarterly profit in over five years, and many investors had written it off as a fading trend.

But momentum suddenly shifted last week when a Reddit post sparked a wave of small investors piling in—echoing the energy of earlier meme-stock surges like GameStop and AMC. The rally gained further traction after Roundhill Investments added Beyond Meat to its Meme Stock ETF on Monday, triggering what traders call a short squeeze.

As prices shot up, investors who had bet against the company rushed to buy shares to cover losses, adding even more fuel to the fire.

Walmart Deal Adds to the Hype

Adding to the excitement, Beyond Meat announced a new distribution deal with Walmart on Tuesday. The partnership aims to expand its product reach and could help reignite demand among shoppers who had turned away from plant-based alternatives.

The news gave traders one more reason to jump in, despite the company’s shaky fundamentals.

Riding the Meme Wave

While the stock’s comeback has thrilled online investors, it has also reignited debate about whether markets are becoming overheated. Analysts warn that the sudden spikes in struggling companies could be signs of speculative trading, driven more by online enthusiasm than by solid business recovery.

Even with the recent surge, Beyond Meat’s share price remains a fraction of its 2019 peak above $230. Whether this rebound signals a lasting turnaround or just another meme-stock moment remains to be seen.

For now, traders seem hungry for more — even if the company’s financial appetite still looks uncertain.

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