Post by : Rameen Ariff

The international travel and tourism sector is poised to create 90 million new jobs worldwide over the next decade, according to a report by the World Travel & Tourism Council (WTTC). This figure represents one in every three jobs expected to be created globally, highlighting the sector’s growing role as a major engine of employment.

The report, titled Future of the Travel and Tourism Workforce, was released at the 25th WTTC Global Summit in Rome. It examined 20 major economies and emphasized that demographic and structural changes could lead to a workforce shortfall of more than 43 million people if not addressed.

In 2024, the travel and tourism industry recorded unprecedented demand. Its contribution to global GDP grew 8.5 percent, reaching USD 10.9 trillion – surpassing pre-pandemic 2019 levels by six percent. The sector generated 20.7 million new jobs, bringing the total global workforce in travel and tourism to 357 million. Over the next decade, it is projected to produce 91 million new roles, reinforcing its position as one of the largest job creators worldwide.

However, the WTTC warns that by 2035, global demand for skilled workers in travel and tourism will outpace supply by more than 43 million, leaving labor availability 16 percent below required levels. The largest workforce gaps are expected in China (16.9 million), India (11 million), and the European Union (6.4 million).

Europe remains a global leader in tourism, boasting five of the world’s top ten travel and tourism markets by GDP. Meanwhile, the Middle East continues to grow rapidly, with Saudi Arabia standing out for record investments in infrastructure and a surge in inbound visitor spending.

Italian Prime Minister Giorgia Meloni, speaking at the summit, underscored her government’s commitment to investing in tourism infrastructure and highlighted the sector as a key driver of wealth and social well-being. Other dignitaries attending included Italian Tourism Minister Daniela Santanch, Saudi Tourism Minister Ahmed Al-Khateeb, and Malta’s Deputy Prime Minister Ian Borg. WTTC Interim CEO Gloria Guevara said, “Travel and tourism is set to remain one of the world’s biggest job creators, offering opportunities for millions globally.”

The summit also marked a leadership transition, with Manfredi Lefebvre named as the new WTTC chair, succeeding Greg O’Hara. Lefebvre emphasized the sector’s unique ability to connect people and drive economic growth, calling travel “not just an industry, but a profound passion.”

WTTC conducts annual research on the economic and employment impact of travel and tourism in 184 countries and 28 regions. Its Economic Impact Research reports help policymakers and businesses understand the significant value of tourism and guide investments to maximize inclusive and sustainable growth in the sector.

The WTTC continues to work closely with governments, communities, and industry stakeholders worldwide to ensure travel and tourism remains a cornerstone of global economic development.

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