Post by : Badri Ariffin

Adidas reported sluggish growth in its North American market for the third quarter, marking the region as its weakest performer despite stronger results elsewhere.

The German sportswear giant’s North America revenue for the Adidas brand climbed just 8% year-on-year on a currency-neutral basis, falling behind other regions where growth ranged between 10% and 21%. When factoring in the discontinued Yeezy sneaker line — once a major hit in the U.S. — the company’s revenue in the region actually fell by 5% compared to last year.

Adidas has faced growing challenges in the U.S. market following the end of its Yeezy partnership and the impact of rising U.S. tariffs on imported goods from China and Vietnam. These tariffs have pushed production costs higher, forcing brands to adjust pricing and rethink supply chains.

In the U.S., Adidas’s iconic Samba sneakers, once priced at $90, now start at $100, reflecting these broader cost pressures. Despite these challenges, the company recently raised its annual profit outlook after managing to offset part of the tariff-related expenses.

Globally, Adidas continues to benefit from strong demand in Europe and Asia, driven by classic footwear lines and lifestyle collections. However, its North American slowdown highlights the growing competition and economic uncertainty affecting consumer spending in the region.

Looking ahead, the company is preparing for a critical period leading up to major global sporting events, including the 2026 FIFA World Cup and Winter Olympics, aiming to regain momentum in one of its most competitive markets.

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