Post by : Badri Ariffin

The UAE Government has enacted a new Federal Decree-Law aimed at creating the National Media Authority, a transformative initiative poised to modernize the nation’s media framework. Operating as a federal public entity under the Cabinet, the Authority’s primary objective is to harmonize national media initiatives, refine communication strategies, and elevate the UAE’s image both domestically and internationally.

Consolidating Media Organizations

As per the legislative framework, the National Media Authority will absorb the functions, duties, and powers of three key existing entities:

• UAE Media Council

• National Media Office

• Emirates News Agency (WAM)

This integration involves all associated rights, obligations, and ongoing agreements. By fusing these organizations, the UAE aims to eliminate redundancy, enhance efficiency, and provide a clearer direction in its media strategy.

Core Responsibilities and Objectives

The Decree-Law delineates significant responsibilities for the Authority, including:

• Formulating the UAE's strategic media agendas

• Aligning policies across local and federal media institutions

• Fostering growth within the national media sector

• Boosting the UAE’s international media standing

This initiative seeks to ensure a cohesive national narrative, enhancing the UAE’s credibility and consistency in communication, especially concerning pivotal national matters.

Media Outlet Licensing and Oversight

A vital function of the Authority will be regulation, involving the establishment of standards and protocols for licensing and overseeing:

• Traditional media channels

• Digital media platforms

• Publishing services

• Media operations within free zones

This encompasses governance over operational standards and the accuracy of content disseminated throughout the UAE, including free zones, ensuring adherence to national guidelines.

Enhancing Content Standards and Oversight

The Authority will collaborate with various government agencies to develop content standards guiding news reporting, digital publishing, and broadcasting. These benchmarks aim to foster responsible and factual content, promoting a constructive global image for the UAE.

Moreover, the Authority will oversee the national narrative, ensuring communications echo the nation’s values and aspirations.

Crisis Management and Combatting Misinformation

In today's fast-paced digital environment, the proliferation of misinformation is a critical concern. The Authority will lead efforts in media crisis management and countering disinformation, establishing systems to:

• Identify media crises promptly

• Address misleading or harmful content

• Mitigate digital threats and misinformation

This includes devising rapid response strategies to combat misinformation and reduce public confusion during critical periods.

Transforming Emirates News Agency (WAM)

A crucial aspect of the Authority's mission involves the enhancement of the Emirates News Agency (WAM), which will include:

• Fortifying WAM as the primary conduit for official news

• Expanding its multilingual broadcasting and translation capabilities

• Establishing international correspondent networks

These efforts are poised to augment WAM’s global influence and establish it as a reliable source for multi-language UAE news reporting.

Fostering Media Talent Development

Additionally, the Authority is tasked with fostering media professionals by:

• Developing homegrown talent in various media sectors

• Facilitating skill enhancement for journalists

• Promoting the establishment of multilingual media services

This approach aims to cultivate a skilled, adaptable media workforce prepared for future challenges.

International Representation of the UAE

Moreover, the Authority will engage in various diplomatic roles, which encompass:

• Licensing foreign media personnel within the UAE

• Leading media delegations abroad

• Representing the UAE in international media discussions

These functions will be executed under the directives of the Cabinet and in collaboration with relevant governmental entities.

Establishing Governance and Leadership Structure

The Decree-Law introduces a structured governance framework for the Authority, which includes:

• An executive head with specific responsibilities

• An appointed deputy head

• A board of trustees designated by the Cabinet

• A secretary-general accountable for policy implementation

This framework ensures consistent leadership and accountability within the Authority.

Capacity for Corporate Endeavors

The Authority is empowered to establish or invest in limited liability companies, contingent on Cabinet approval, facilitating opportunities for collaborative ventures and media investments.

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