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Post by : Rameen Ariff
Melaka: Malaysia is taking a bold step toward sustainable tourism by investing in green aviation fuel and eco-friendly travel initiatives to cut carbon emissions and create new industries and jobs.
Deputy Prime Minister Datuk Seri Fadillah Yusof, representing Prime Minister Datuk Seri Anwar Ibrahim at the opening of World Tourism Day 2025 and the World Tourism Conference 2025 in Melaka, announced that the country’s first biomass-based Sustainable Aviation Fuel (SAF) facility will begin operations in 2027.
Fadillah highlighted that aviation is responsible for nearly half of global tourism-related emissions, making sustainable aviation fuel a key solution. Produced from waste oils and agricultural residues, SAF is expected to play a crucial role in reducing airline emissions. “No country can shift an industry of this scale alone. Multilateral cooperation is crucial for a sustainable future,” he said.
Tourism, Arts and Culture Minister Datuk Seri Tiong King Sing and Melaka Chief Minister Datuk Seri Ab Rauf Yusoh were also present at the event.
Malaysia’s new tourism strategy places environmental protection at its heart. As one of the world’s 12 megadiverse nations, Malaysia is home to over 15,000 plant species and 175,000 fauna species. Protecting rainforests, mangroves, and coral reefs, Fadillah said, is both a national duty and a global responsibility. Healthy ecosystems, he added, also attract visitors and support local communities.
Citing Johor’s Mersing as a success story, he noted how the former fishing village has transformed into a pioneer of sustainable coastal tourism and will soon host Malaysia’s first UN Tourism-recognised observatory under the International Network of Sustainable Tourism Observatories (INSTO).
Malaysia is now focusing on high-value tourism sectors such as nature-based travel, adventure tourism, Muslim-friendly services, wellness and medical tourism, business events, educational travel, and digital nomad hubs.
Tourism Minister Tiong King Sing urged the industry to turn words into measurable actions. He pointed to local eco-tourism models such as Sabah’s Miso Walai Homestay, which protects rainforests while supporting 350 families, and Penang’s conservation-driven initiatives, including the Penang Heritage Trust.
To boost accountability, Malaysia is working with the Statistics Department to introduce UN Tourism’s sustainability indicators into the Tourism Satellite Account, while encouraging businesses to adopt global sustainability benchmarks such as GSTC, ESG, B-Corp, and INSTO.
This year, five Malaysian hotels won the ASEAN Green Hotel Awards, showcasing the country’s commitment to green tourism practices.
“Growth alone is no longer enough,” Tiong said. “We must protect ecosystems, ease congestion, spread visitor flows, and ensure that value remains with local communities. Sustainable, inclusive transformation is not optional—it is essential.”
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