Post by : Badri Ariffin

In a significant move to bolster consumer protection and elevate service quality within the automotive sector, the Dubai Corporation for Consumer Protection and Fair Trade has entered into a strategic partnership with AutoPro, a member of the ENOC Group.

This alliance aims to augment service quality, enhance transparency, and ensure operational consistency throughout Dubai’s vehicle maintenance and aftersales landscape.

Prioritizing Quality, Transparency, and Fair Pricing

As part of this collaboration, AutoPro will serve as a technical and operational ally, aiding in the establishment of structured quality benchmarks across the industry. This initiative will involve technical evaluations of service providers, the introduction of best-practice operational standards, and awareness campaigns geared towards empowering consumers.

The initiative aims to minimize service inconsistencies, enhance pricing transparency, and reinforce accountability among vehicle maintenance providers.

Supporting Dubai’s Economic Vision

This agreement aligns with Dubai's Economic Agenda (D33), which seeks to double the size of the city's economy by 2033 and solidify its standing as a premier global business and services hub.

By implementing a more structured regulatory and operational framework, the partnership hopes to bolster market discipline and encourage fair competition in the automotive aftersales domain.

Insights from Leadership on the Partnership

Mohammed Abdulla Shael Al Saadi, CEO of the Dubai Corporation for Consumer Protection and Fair Trade, emphasized that this collaboration represents a practical approach to enhancing consumer protection.

He noted that the initiative will promote consistency in vehicle services, ensure transparency, and empower consumers to make informed choices in a fair marketplace.

Hussain Sultan Lootah, GCEO of ENOC Group, remarked that the partnership embodies AutoPro’s long-term commitment to delivering high-quality, customer-centric automotive solutions.

He further added that this initiative supports national efforts in safeguarding consumer rights and fostering equitable business practices.

Nurturing Informed Consumers and Building Trust

The partnership will also emphasize consumer awareness programs to enhance understanding of service standards, price fairness, and customer rights. This is likely to drive demand towards compliant, high-quality service providers.

With enhanced awareness and regulatory coordination, the initiative seeks to minimize disputes between customers and service providers while improving overall market confidence.

AutoPro’s Operational Reach

As an integral part of the ENOC Group, AutoPro manages 42 service centers across the UAE, employs over 1,500 frontline personnel, and serves nearly two million customers each year through ENOC and EPPCO service stations.

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