Post by : Meena Ariff

Continuing its successful run, Ek Deewane Ki Deewaniyat, featuring Harshvardhan Rane and Sonam Bajwa, has captured audience attention as it moves into its third week in theaters. The film is projected to earn roughly ₹1.20 crore on its third Thursday, marking just a 25 percent decrease from the previous day's earnings. Industry analysts see this as a commendable hold for a film on a smaller budget, showcasing ongoing viewer interest and positive buzz.

Directed by Milan Milap Zaveri, the film has begun to surpass its competing release, Thamma, a notable accomplishment for a modestly budgeted project. Box office experts highlight this achievement as evidence of the film's capacity to resonate with viewers amid other releases.

Current Box Office Performance

Ek Deewane Ki Deewaniyat had a robust opening week, amassing over ₹55 crore. Its follow-up week contributed an additional ₹15 crore, bringing the overall total to ₹70.05 crore at the Indian box office. These figures stand out given the film's limited scale and lower marketing expenditure compared to larger commercial ventures.

The film's gradual rise in box office numbers indicates strong audience engagement, as more viewers are choosing to experience the emotional romantic drama in its later weeks. Analysts attribute this positive trend to the heartfelt performances of the lead cast, engaging storytelling, and effective promotional strategies that have kept audiences captivated.

Anticipating the Third Weekend

As the film approaches its third weekend, it’s expected to maintain its success, even with tough competition from Emraan Hashmi and Yami Gautam’s HAQ. Box office observers have optimism surrounding the film's ongoing performance, with hopes that it can achieve a lifetime goal of reaching ₹80 crore net—an impressive milestone for a film of this budget.

Industry experts believe that the film’s enduring success can be attributed to its emotional resonance, compelling narrative, and favorable critical reception. Word-of-mouth has played a significant role in attracting families and younger audiences to the theaters in the subsequent weeks.

On the Edge of a Super HIT Status

With cumulative earnings surpassing ₹70 crore, Ek Deewane Ki Deewaniyat is officially classified as a HIT. With strong projections for upcoming weekends and consistent weekday revenues, the film is nearing the status of a Super HIT. This achievement not only boosts the film’s commercial prestige but also enhances Milan Milap Zaveri’s credentials as a director.

With fans eagerly anticipating Milan Milap Zaveri’s next project, Mastii 4, set to release on November 21, expectations are heightened following the success of Ek Deewane Ki Deewaniyat. The film’s ongoing box office journey exemplifies how a well-crafted small-budget production can outperform larger films when it genuinely connects with audiences. Aiming for the ₹80 crore mark, this tragic romantic drama is not merely a commercial triumph but also a testament to the effectiveness of powerful performances, compelling narrative, and enthusiastic viewer engagement.

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