Post by : Anis Farhan

Photo: Reuters

Apple, one of the world’s most powerful tech companies, is quietly changing how its products are made. In 2025, the company confirmed that it is now using artificial intelligence (AI) to help design the chips that power everything from iPhones to MacBooks. This marks a major shift—not just for Apple, but for the entire technology industry.

Until now, designing a computer chip was a long and complex job, handled mostly by highly trained engineers over several months. But now, AI systems are helping speed up the process. They analyze thousands of design possibilities in minutes, helping engineers pick the best one based on power, speed, and size. This not only saves time—it also leads to better-performing chips.

Faster, Smarter, and More Efficient

Apple’s chip design team, led by Johny Srouji, has been working on this AI-based process in secret for a while. According to reports, the company is now using AI not just to test chip layouts, but also to recommend better designs based on past successes and real-world data. This means future chips could be smaller, more powerful, and more energy-efficient—all while being created faster than ever before.

In simple terms, AI is doing some of the “thinking” that used to take engineers weeks or months. It doesn’t replace the engineers—it supports them by speeding up decisions and helping avoid errors. That’s a big advantage, especially as demand for faster, cooler, and smarter devices grows every year.

AI also helps reduce the overall cost of chip development. By catching mistakes early and recommending improvements, companies like Apple can save millions of dollars in testing and manufacturing. This can eventually lead to better products reaching the market sooner—and possibly even at a lower price.

What This Means for Users

While this might sound like something that only affects engineers in a lab, it actually matters to everyday users. If Apple’s AI-designed chips are better, your phone could run faster, your battery could last longer, and your laptop might stay cooler. These improvements make a real difference in how we experience technology.

Beyond performance, this move also positions Apple to stay ahead of its competition. As other companies like Google and Microsoft also experiment with AI-designed hardware, Apple’s head start could help it maintain its reputation for building sleek, fast, and reliable devices.

Looking ahead, AI-driven chip design could become the new normal. Just like software is now often written with the help of AI tools, hardware might be built with similar support. This creates a new era where human creativity and machine intelligence work together more closely than ever before.

Disclaimer:

This article is based on verified news reports and official statements available as of June 2025. The information is for general awareness and does not represent direct views or endorsements by NewsibleAsia. Readers are encouraged to follow company updates for official announcements.