Post by : Shakul

Thailand has introduced stricter regulations for social media advertising as part of its ongoing efforts to combat online fraud and technology-related crimes. The Ministry of Digital Economy and Society (DE) confirmed that new rules issued by the Electronic Transactions Development Agency (ETDA) require advertisers on major social media platforms to verify their identities before publishing advertisements.

The clarification was issued after widespread discussions online regarding claims that social media advertisers would need facial scanning and identity verification. According to the ministry, the information is accurate and forms part of the government's broader strategy to prevent scammers from using digital platforms to deceive the public.

The regulations were officially published in the Royal Gazette on May 5, 2026, under the Electronic Transactions Commission’s measures for preventing technology-related crimes. The rules apply to popular platforms such as Facebook, Instagram, TikTok, and other social media services operating in Thailand.

Under the new framework, advertisers must verify their identities using official documents such as national identity cards, passports, or corporate registration documents. In some cases, digital identity verification systems that meet approved standards may also be used to confirm the legitimacy of advertisers before advertisements are displayed to users.

The regulations also place responsibilities on social media platforms. Service providers are required to collect and retain advertiser information and contact details for verification purposes. The information must be stored for at least 90 days after an advertising campaign ends, allowing authorities to investigate fraudulent activities if necessary.

Officials believe the measure will significantly strengthen online safety by reducing opportunities for scammers to create anonymous advertisements designed to mislead consumers. The policy is expected to improve transparency in digital advertising while enhancing trust in online platforms among businesses and users.

The Ministry of Digital Economy and Society also urged citizens to remain cautious when consuming information online. Authorities warned that misinformation and fake news continue to circulate on social media, potentially causing financial losses, personal data breaches, and broader social harm. The public has been encouraged to verify information through official sources before sharing or acting upon it.

#Policy #Technology #Government #Cyber Security