Post by : Shakul

Thailand’s government has launched a major crackdown on the advertising and sale of “edible gold leaf” products after concerns emerged over misleading claims and possible health risks linked to online sales. Authorities say many products promoted on social media as “24K edible gold” or “food grade gold” may not have proper safety certification for human consumption.

Ms. Supamas Isarabhakdi, Minister attached to the Prime Minister’s Office and supervisor of the Office of the Consumer Protection Board (OCPB), ordered officials to urgently investigate the growing number of edible gold advertisements appearing across online platforms. The government is especially concerned about products used for decorating desserts, bakery items, drinks, and luxury foods.

According to officials, many online sellers are marketing decorative metallic foils as safe edible products without clear approval from health or food safety agencies. Authorities fear consumers may unknowingly purchase unsafe materials simply because the products are advertised using attractive terms such as “pure gold” or “consumable gold.”

The Consumer Protection Board has now joined hands with Thailand’s Food and Drug Administration (FDA) to inspect these products and verify whether they meet food safety standards. Authorities are also asking major online platforms to remove advertisements and listings that contain misleading or exaggerated claims about edible gold products.

Ms. Supamas warned that some products may only be decorative materials rather than food-safe substances. She stressed that long-term consumption of uncertified metallic products could potentially create health risks for consumers if the materials are not designed for direct food use.

The government also urged consumers to carefully check product labels before purchasing. Buyers are advised to verify whether products clearly state that they are safe for consumption, confirm manufacturer details, and avoid unusually cheap items claiming to be pure edible gold without proof or certification.

Officials emphasized that online businesses have a responsibility to advertise honestly and provide accurate product information instead of misleading consumers with luxury marketing claims. Authorities stated that legal action could be taken against sellers found violating consumer protection laws.

Thailand’s latest move reflects growing global concerns over online food safety and the increasing sale of luxury-themed food products on social media platforms. Investigations and monitoring efforts are expected to continue in the coming weeks.

#Thailand News #Health #Food Safety #Consumer Protection